This year eight rising stars of the fashion industry have been given an opportunity to shine in the “ghd New Generation Show”. This newly formatted show gives up and coming designers the chance to showcase their wares on the world class platform that is Air New Zealand Fashion Week. Previously group shows such as Verge Breakthrough have showcased emerging fashion designers and launched many of our now industry greats such as Cybele, Michelle Yvette, Federation and Deborah Sweeney to their success.
Designers taking part in ghd New Generation include – ISBIM which is designed by Joshua Jang and stands for I Still Believe In Miracles; Tara Cunniffe who will showcase her signature intricate and sculptural pieces; Chapel – designed and produced in New Zealand by Sophie Johnston & Janelle Simonsen, Trix & Dandy – Michael Pattison’s diffusion line of sexy streetwear; EmmaFord – a stylish NZ swimsuit label; Serena Fagence, an eclectic and innovative young Auckland designer, Keri Wanoa, who is also part of the Miromoda Show and Australian designer House of EZIS designed by Andrzej Pytel.
For these eight talented designers, sending their Autumn/Winter 2010 collections down the ANZFW runway provides the chance to get in front of the numerous international and Kiwi buyers and media who attend the weeklong event.
It’s not only designers who have been selected to take part in the show, 7 high profile media channels will be partnering up one-on-one with each designer. The list of media includes Remix Magazine (working with 2 designers), Fashion NZ website, Front Row Diary website, Pilot Magazine, Citymix Magazine, Black Magazine and 1am Magazine.
Managing Director of Air New Zealand Fashion Week is pleased with the newly formatted show.
“The ghd New Generation Show has been designed to give these 8 fledgling designers the chance to showcase their designs to a selection of high profile buyers and media delegates. Using the new media partner format we expect the designers will further maximise on exposure of their respective labels and gain reach within the fashion industry and its consumers,” she says.
This year show sponsor “ghd” will also co-sponsor the VIP MAC Lounge, and will for the first time become an official partner of Air New Zealand Fashion Week.
“ghd are thrilled to be a part of Air New Zealand Fashion Week and to help support these emerging talents! Sponsoring the New Generation show is a fantastic way for ghd to nurture young New Zealand design talent as well as work to support the more established designers through our partnership with Fashion Week,” says ghd Publicist Murray Bevan.
ghd New Generation Show
ISBIM (Designer – Joshua Jang)
This ISBIM stands for I Still Believe In Miracles. This Auckland based designer Joshua Jang kicked things off in 2006 and decided to make his own T-shirts and came up with his first summer collection using contemporary art works for every single print for men’s and women’s ranges. With a strong reputation beginning to form Joshua has recently got together with local fashion designers like Yuka O’Shannessey. For this year’s 2009/2010 Spring/Summer Collection, ISBIM meets new local designer Katarina Tua and graphic designer Jwe Shin to bring out Great Expectations 2009/2010. With three people working together and all with experienced expression skills, the range explores Eastern taste of ending touch as well as showcasing a great selection of vivid fabrics. Looking to the future the brand is now trying to go a bit further to meet markets outside of Auckland with a 2009~2010 collection and is focusing on Australia, Japan and Korea as they move forward.
Tara Cunniffe’s designs are heavily influenced by architecture and its relation to the art of construction and her designing process reflects her fascination between fashion and structural design. The garments constructed are sculptural and display intricate detail in the techniques used to manipulate fabrics. Tara Cunniffe’s label exposes her aesthetic identity and it pushes the boundaries of designing intellect by being distinctively captivating and displaying a huge array of creativeness and sophistication
Chapel – (Sophie Johnston & Janelle Simonsen)
Chapel is a small fashion brand based in Auckland. Janelle and Sophie have a long dedicated back ground in the fashion industry, giving the company a lot of its strengths from their experiences in New Zealand and overseas. A love and passion of fabrics show in each range with simple but effective and elegant styles! Each range has elements of confidence, beauty and a real feel good factor! Chapel is a growing label with a strong following throughout New Zealand. Importantly it is all made and designed in New Zealand therefore delivering high quality, cutting edge and wearable fashion garments from street wear through to evening wear.
Trix & Dandy (Michael Pattison)
TRIX & DANDY is the modern-day Bonnie and Clyde inspired men’s and women’s diffusion label from Michael Pattison. Created in response to the economy, Trix & Dandy is targeted at the youth market. The self-titled inaugural collection maintains the quality and design features Pattison is known for, revised, and offered at a price that’s far from criminal. Trix & Dandy offers an affordable option for boutiques and something a little sassy for the streetwear stores. Trix & Dandy will be seen in 25 stores NZ wide from September. With a wicked retro flair, Trix & Dandy garments are sophisticated, fun and colourful. “When you’re planning a night of high rolling or just keen to indulge in a little harmless debauchery, if you’re dressed in Trix & Dandy you’re sure to be feeling lucky”
EmmaFord Emma Stuart and Mark Burton
Emmaford is a swimwear/bodywear brand by Auckland based couple Mark Burton and Emma Stuart. Currently in its fifth season, the label is known for innovative design, sexy and flattering cuts, signature print fabrics, and is also proudly New Zealand made. Emma studied at the Design and Arts College in her hometown of Christchurch in 1998 and has been creating stretch-wear ever since. She is also well known for her high end fashion retail experience and has used this knowledge to perfect her garments. Mark is passionate about art and design and creates Emmaford’s exclusive fabrics. Emmaford garments are regularly featured in New Zealand’s leading print, online and television media, with custom pieces recently commissioned for the inaugural season New Zealand’s Next Top Model.
Serena Fagence label designs menswear, womenswear and unisex pieces. The aesthetic of the clothing is innovative, eclectic, imaginative and fresh. Fabric and texture are important design signatures to a Serena Fagence piece. Serena Fagence completed her Bachelor of Art and Design majoring in Fashion Design at AUT University in 2007. She has designed and produced three collections; Spring 2008, Summer 2009 and a Summer 2009 exhibition. The label is stocked at Qui Boutique in St Kevins Arcade, Auckland. Since early 2008 Serena has also been working on other diverse projects like designing and styling outfits for Auckland musicians Bionic Pixie, Charlie Ash, Like you crazy, The Mint Chicks, The Naked and Famous, Kids of 88 and La beat Debauchery. She has also worked their music videos, creating the one off costumes for the bands. In the ANZFW 2009 GHD New Generation show, Serena Fagence will showcase her Winter 2010 collection (menswear and womenswear). The collection builds on a story of bold, innovative patternmaking transformed into unique designs using eclectic futuristic fabrics and edgy styling. Her objective is to surprise people with the exciting world she has created. This will be done by building a theatrical, conceptual show that tells a story of lifestyle, fashion, music, influences and energy.
House of Ezis (Andrzej Pytel) Australian designer
House of E Z I S is a provocative, high-street fashion label heavily influenced by a cross of European and Asian style and defined by the unique architectural edge that Andrzej Pytel of SIZE has become renowned for. An extension of its alter ego SIZE, E Z I S formulates a dynamic approach to the Australian fashion market by giving the public access to a high-end fashion etiquette at an international standard. E Z I S re-defines itself each season exploring new cutting and making techniques. E Z I S is Australian made and limited in release; catering to a culturally progressive individual audience. With the success of SIZE, E Z I S presents itself as an extension of Andrzej’s modern tailoring techniques. It is this that has motivated Andrzej to develop further and experiment; applying architectural design principles, processes, and techniques into the making of the garments. The decision was made to further develop this concept into a brand under the name.
Keri Wanoa (Also showing in MiroModa)
One of the competition winners of Miromoda , also showing in the New Gen show. Taranaki designer Keri Wanoa, winner of the Haute Couture section of Miromoda, was also a finalist in the established designer category.