Smashbox at Air New Zealand Fashion Week 2009

Neisha Henry of Smashbox Cosmetics has sent us this great profile of the company’s work at ANZFW this year:


Whether it’s the creation of products and tools or artistry tips and tricks, Smashbox Cosmetics is always looking at beauty through a new lens. It’s no secret their inspiration comes from their own creative compound known as Smashbox Studios where the world’s top makeup artists, photographers, celebrities, and models meet to shape and inspire future trends. From magazine photo shoots to fashion shows, Smashbox believes their knowledge is your biggest beauty tip and they continue to enhance and revolutionize the industry by sharing the secrets they’ve learned along the way through backstage-tested products that take the heat—on set and in real life. Better still it’s made by brothers Davis and Dean Factor, great-grandsons of cosmetics legend Max Factor.

 This year Smashbox took on Air New Zealand Fashion Week 09 with five shows.Debuting at NOM*D’s show, reinforcing the labels dark and brooding reputation, the Smashbox team created a flawless foundation, teamed with well groomed brows and a brown glossed eye, some clean and soft, others with a random smear of color in the eye area, taking the meaning of wolf to a new level.

For the two GHD New Generation Group shows and a line-up of twelve designers, two new looks were revealed. First, a bold, daring look using both sooty and shimmery shadows, creating a metallic smoky eye with hero product “Smashbox Jet Set Water Proof Eyeliner” applied to water line of eye making the white of the eye sparkle and warm peach blush for perfectly contoured cheeks.

The second look, barely there nude used the new Reign Collection “Monarch” eye palette of soft and shimmering gold’s. Key to the look was liquid liner and false eye lashes to accentuate the eye.

The other key favourite look was with hip fashion label “Stitch Ministry.” The team worked with designer Kylee Davis to come up with a sexy take on the smouldery eye with a variety of red, denim blue or Smokey grey shadows applied heavily in the lid finishing with a black liner across lash line, balanced with a natural and lightly glossed lip.

Neisha Henry, Brand Manager for Smashbox pick of the products are:

  •  Smashbox Photo Finish Primer. It keeps makeup looking fresher for longer.
  • Smashbox Brow Tech.  This product is amazing, brow colour on one side and a wax on the other to keep brows perfectly groomed all day long.
  • Smashbox Sheer Focus tinted moisturizer in LUMINOUS. An aluminizing crème that is perfect on any skin color that will leave the skin gleaming and youth full.
  • Smashbox Anti Shine- This is a must have for anybody that suffers from excess shine throughout the day.

 Check into


Text and Images courtesy Neisha Henry, Smashbox NZ Brand Manager.


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