Rationale: 21st Century make up at last!!

Time was, makeup killed you. From the C16th to the C18th, white lead was used to whiten the complexion which would have been fine except that lead’s a toxin. The make up ate into the skin and sometimes killed the wearer.
Through the C19th and C20th there was a huge improvement. Makeup wasn’t lethal anymore. It was just harmless. It made you look nicer but if you think about it, that makes no sense. Why wear something for maybe 16 hours a day if it isn’t going to actually work for you?
I hadn’t thought of that before but one of the show stands at Air New Zealand Fashion Week this year was “Rationale”.
It’s a new make up to come out of Australia and using it, if you will excuse me, is one of the most rational beauty decisions you can make.
Here’s why:
The buzz word now is not cosmetics but cosmeceuticals and Rationale is all about cosmeceuticals. These are cosmetic beauty products that leave you more beautiful when you wipe them off than when you put them on, and first up is mascara.
The Rationale mascara lengthens and thickens your lashes. It was devised in Australia and has been huge since it was released onto the market in March this year because it’s not like other lash lengthening mascaras which use micro fibres to add length and bulk. The Rationale mascara works on your actual lashes, and you can expect a growth of 2mm over a few months, ie with the use of one wand. Once you stop using it, your eyelashes go back to their usual thickness and length. (But why would you stop?)
The active ingredient is something called oligo-peptide and its also available in a product available in the US called Latisse, which grows your eyelashes too. The problem with that though, is that it can make your blue or green eyes, brown, and you don’t want that!
The whole point of Rationale is that there’s no downside at all.

Then there’s the lipgloss. Its active ingredient is hyaluronic acid which plumps the skin by attracting moisture. You have to reapply it every 2 -3 hours and the effect isn’t permanent but it still sure beats a plain slash of lippy!
The real star of the range though is boring old zinc sunscreen.
Primitive people must have looked at rocks of white zinc and thought it would look great ground to a powder and daubed on their skin. They then would have seen that the skin covered by zinc stayed pale in the sun and hey presto, the only total sunscreen known, was born. The problem with it though, was that zinc was so very thick and heavy on the skin that it was useless in make up. Until now.
Rationale has formulated nano (ie micro-tiny) particles of zinc to go into make up and as it so happens, that’s the best way to get this important element into skin. The other great benefit is that because zinc is essentially opaque it still forms a film over the skin but in Rationale make up it is so fine that the film gives your skin a very fine gauze like shield so you look flawless but unmade up.

Everywhere, nowadays, the thrust of makeup is to protect during the day and repair at night, but with the addition of another ingredient, niacimide, which reduces uneven pigmentation, as well as protecting against cancer, Rationale repairs during the day as well, with the goal of perfecting your skin rather than covering or concealing it.
The only downside of Rationale is that it is so effective that it cannot be sold through chemists. Because your use of it must be guided and monitored you can only get it from The Skin Institute, either on line skininstitute.co.nz/shop/Rationale+products/Niacinamide+Serum.html or from The Skin Institute in person. Either way, your use of it will be supervised.

Chinese celebrity Denise Keller and her bf Bobby Chin bought up large while they were here, I am starting it this week and Pieter has already started and is looking ‘dewy”. By rights, she will be looking flawlessly poreless by Christmas!

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Habitat for Humanity at ANZFW

Over 250 female designers, media celebrities like Mary Lambie, Greer Robson, Sara Tetro, Ruby Higgins and Carly Flynn, rolled up their sleeves, picked up paintbrushes and nail guns and partnered with Habitat for Humanity to fashion a real house in just 5 days this September in the Auckland Viaduct Harbor.
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Looooove this t-shirt which will NOT be found anywhere near Top Shop!!!
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Habitat for Humanity New Zealand is a Christian not-for-profit organisation that works to house families in need and the wider goal is to eliminate substandard housing by building, renovating and selling simple, decent homes on an affordable basis.
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Since inception in New Zealand in 1992, they’ve built more than 345 homes.
This is TC and Mary Lambie:
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Habitat is not a ‘give-away’ programme. Each partner family invests at least 500 hours of their own labour, called ‘sweat equity’, into building their homes working together with volunteers from all parts of the community. This helps partner families to develop new skills, and instils a stronger pride of ownership.
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Habitat assists families to transition from renting, to the Kiwi dream of home ownership. After a bond payment and initial trial rental period, the family has the opportunity to purchase the house through affordable repayments.
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Regular payments from partner families are reinvested back into the programme through a revolving ‘Fund for Humanity’, allowing Habitat to build more homes for families.
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The Bloggers Blogged:

The gorgeous Rumi Neeley had plenty to say about us on fashiontoast.com/ and she took the best shot of anyone at the great Kate S show.
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Other highlights are the trip to Piha with Anna Fitz and a shot of the gun emplacements on Mt Victoria
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Dan from TokyoDandy.com loved Stolen Girlfriends and took some of the best behind the behind the scenes shots as well as the best ever pic of the Auckland skyline:
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More fashionable photos:

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A Bit of Backstage:

Twenty Seven Names were thrilled with the response to their show:
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These photographs by Louise Hatton show the girls in their first outfits and were used as postcards for the Winter 2010 collection, so you will see them again
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The Kate Sylvester show was another of the big successes of the week (and yes those leg ‘seams’ were painted on).
Don’t be fooled by this glamour line up though, it wasn’t Champagne and caviar backstage, it was pizza and coke.
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Pamela’s After Party:

Friday, after her show, Pamela and her entourage went down to the private VIP room at Sale St for a nibble. Pieter had a few friends along as did Myken, and Ritchie and co held court while a small coterie of fans hung about outside hoping, vainly, to get in.
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Pam was really tired still from her flight and wasn’t keen on cameras.
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Other guests were Adrian Hailwood, stylist Pheobe Trezevant Miller and dermatologist Dr Peter Gould
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No-one stayed really late because it had been such a massive week.
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ANZFW in the can:

This is the sign under which it all it all started:
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The glamorous world of fashion: This is typically backstage – it got really tiring for the models as you can imagine.
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The Cutting Room bar was the big hang out place:
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For EVERYONE. These are Trelise models getting papped outside the Cutting Room:
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All the bustle and exhaustion aside, the Week was a great big messy success and emails came in from all over the world: the UK; Europe; and the US, with one US model agency forwarding an ecstatic email from a yankee mum who had seen her daughter here, on TV there.
Proud mothers aside though, the most important aspect of it all was the amount of business done and interest was sky high (too early for specifics though). And there was little negativity. What there was seemed to centre, predictably, around A*Muse.
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“Isaac Likes” blogger, Isaac Hindin-Miller was thoroughly disparaging, but Isaac is a purist fashionisto and as such, no-one would expect him to get into fluoro lipstick, spray tanning, muscles and glitter. Isaac is about directional fashion, not flash and fun, and the energy at A*Muse was all about that, and made news all over the world.
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Even the dreaded Perez Hilton talked about it, because, no matter what fashion intellectuals say, Pamela Anderson launching a label is Big News, and the fact that she chose New Zealand to do so was a very Big Deal for us in terms of international exposure. Other Fashion Weeks have sought her for years, we experienced an unprecedented level of interest thanks to her presence, and we will always be linked with her now, which is fabulous because her fashion future is all about eco and animals.
Because of the interest A*Muse was guaranteed to generate, the show was scheduled for the very end of ANZFW so it didn’t steal the thunder from any of the local fashion labels and the other non directional fashion show was The Carpenter’s Daughter. This one didn’t get internationals panting but it did generate the biggest emotional buzz, with all its plus sized models. It was so great to see ‘real’ women on the runway because fashion is for everyone, it is NOT just for the skinny and the wealthy. TCD was a heady celebration of this and I had tears in my eyes. I wasn’t the only one either. TCD was a real celebration of womanhood.
ANZFW is not really about warm fuzzies and teary sniffles though. It is, before anything, a TRADE show, with the focus on selling into Asia and the US because the tariffs and the distance to Europe make our clothes a bit expensive there. General Cucumber, alone, the fashion agent from HK, found ten labels to take off shore and that’s an indication of how well it went. Its also an example of why ANZFW is held in September. The date is chosen in consultation with the designers who stipulate that if our FW were held in October, they’d already have sold their collections. Ours is brought forward to take place between the NY and London Fashion Weeks and if anything it means we are ahead, because they are showing Spring Summer 2010 but we are showing Autumn/Winter 2010. Any later than September and it would be too late to go into production.
The only real negative for ANZFW was the Leader of the Free World, Barack Obama!
JK was keen as to come but Barack had invited him to hang over there, and er, realistically, what’s a PM to do? He called to say he’d love to come on the Sunday but it all kicked off Monday night so it just didn’t pan out which was a shame.
Backstage fashion:
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That’s Stephen, from August Models and Talent the company which produced most of the shows. He’s of the belief that cutlasses will be big in 2010. (He’s wrong but don’t tell him!)
And this is how it all ended:
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THIS, dear readers, is the reality of ANZFW! It was a lot of hard work!

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